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Why minimalists are maximally important | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in January
By Christopher Lombardo

MiQ has singled out the importance of a new shopper segment – minimalists. The marketing intelligence firm’s latest insights were part of a comparison of pre- and post-social distancing shopping behaviour, compiled from mobile and connection TV and location data.

http://strategyonline.ca/2021/01/11/why-minimalists-are-maximally-important/
 

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